ACUVUE BRAZIL
“SEE IT THROUGH” GLOBAL CAMPAIGN 2018
THAILA AYALA PARTNERSHIP
CAMPAIGN DESCRIPTION
In ACUVUE's first ever global influencer marketing campaign, J&J Brazil partnered with actress and model, Thaila Ayala, one of the most recognizable celebrities in Brazil. In addition to her acting career, she's an accomplished model who has worked with famous photographers and magazine spreads.
To really showcase her creative spirit and ever-developing fashion journey, we had her partner with renowned fashion designer Reinaldo Lourenco and beauty guru Lu Tranchesi to give Thaila the opportunity to design a custom dress for the runway with Reinaldo at Brazil's Fashion Week 2018.
MY RESPONSIBILITIES:
Talent research and procurement assistance, ensuring our local teams were incorporating the correct deal terms into her contract
Social post calendar tracking
Working with client on deal terms to incorporate into the contracts
Usage rights tracking
Production coordination:
Production budget tracking
Tracking approvals and feedback due dates
details
PRODUCTION:
2x Long Form Videos
Social Media Amplification
Sao Paulo Fashion Week Appearance
TALENT:
Thaila Ayala
Reinaldo Lourenco
Lu Tranchesi
LAUNCH:
October 2018