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ACUVUE Korea: Yoojung Lee

ACUVUE KOREA
“SEE IT THROUGH” GLOBAL CAMPAIGN 2018
YOOJUNG LEE PARTNERSHIP

CAMPAIGN DESCRIPTION

In ACUVUE's first ever global influencer marketing campaign, J&J Korea partnered with YooJung Lee, a dancer and choreographer for 1Million Dance Studio, that reaches more than 11 million YouTube subscribers. Growing up in Ulsan, South Korea, YooJung took up dance as a way to express herself and escape the pressures of youth. YooJung then found a mentor who encouraged and supported her dreams. Now, she shares her special brand of dance to inspire others to see it through in their own lives.

MY RESPONSIBILITIES:

  • Talent research and procurement assistance, ensuring our local teams were incorporating the correct deal terms into her contract

  • Social post calendar tracking

  • Deal terms and usage rights tracking

  • Production coordination:

    • ​Production budget tracking 

    • Tracking approvals and feedback due dates

DETAILS

PRODUCTION:

  • 2x Long Form digital videos

  • Social Media amplification

TALENT:

Yoojung Lee (1 Million Dance Studio)
Koosung (1 Million Dance Studio)
Junsun (1 Million Dance Studio)

LAUNCH:

July 2018