ACUVUE KOREA
“SEE IT THROUGH” GLOBAL CAMPAIGN 2018
YOOJUNG LEE PARTNERSHIP
CAMPAIGN DESCRIPTION
In ACUVUE's first ever global influencer marketing campaign, J&J Korea partnered with YooJung Lee, a dancer and choreographer for 1Million Dance Studio, that reaches more than 11 million YouTube subscribers. Growing up in Ulsan, South Korea, YooJung took up dance as a way to express herself and escape the pressures of youth. YooJung then found a mentor who encouraged and supported her dreams. Now, she shares her special brand of dance to inspire others to see it through in their own lives.
MY RESPONSIBILITIES:
Talent research and procurement assistance, ensuring our local teams were incorporating the correct deal terms into her contract
Social post calendar tracking
Deal terms and usage rights tracking
Production coordination:
Production budget tracking
Tracking approvals and feedback due dates
DETAILS
PRODUCTION:
2x Long Form digital videos
Social Media amplification
TALENT:
Yoojung Lee (1 Million Dance Studio)
Koosung (1 Million Dance Studio)
Junsun (1 Million Dance Studio)
LAUNCH:
July 2018