ACUVUE RUSSIA
“SEE IT THROUGH” GLOBAL CAMPAIGN 2018
AVRORA PARTNERSHIP
CAMPAIGN DESCRIPTION
In ACUVUE's first ever global influencer marketing campaign, J&J Russia partnered with prominent Russian TV host and beauty/fashion expert, Avrora and her good friend Natalia, Editor-in-Chief of Russia's Good Housekeeping.
A self-proclaimed "life seeker," Avrora is recognized in Russia as an entrepreneur and journalist known for her world travels. Similarly, Natalia's love for people's stories led her to her career as Editor-In-Chief of the popular women's magazine, Good Housekeeping.
Capturing both women's stories and their friendship through it all, we showcase how seeing their dreams through has taught them to live life full, active and their ability to achieve their goals at any age.
MY RESPONSIBILITIES:
Talent research and procurement assistance, ensuring our local teams were incorporating the correct deal terms into her contract
Social post calendar tracking
Deal terms and usage rights tracking
Managing local client and working together to finalize deal terms for talent contracts
Production coordination:
Production budget tracking
Tracking approvals and feedback due dates
DETAILS
PRODUCTION:
2x Long Form digital videos
Social Media Amplification
TALENT:
Avrora
Natalia (Good Housekeeping Editor-In-Chief)
LAUNCH:
October 2018