ACUVUE DEFINE
BRAND AMBASSADOR 2016
CHRISSY TEIGEN PARTNERSHIP
CAMPAIGN DESCRIPTION
Spotlighting the contact lens that not only defines the way you see but the way others see you, we partnered with Chrissy Teigen ahead of her hosting the 2016 Billboard Music Awards.
Enhancing the natural beauty of your eyes, ACUVUE Define is a lens that functions both as a beauty lens and an everyday corrective lens. Falling behind their APAC counterparts, ACUVUE North America was looking to build awareness for their beauty lens and grow its consumer base here in the US.
DETAILS
PRODUCTION:
4x Long Form Videos and Cutdowns
Lip Sync Battle Product Integration
Billboard Music Award product integration
Social Media Amplification
TALENT:
Chrissy Teigen
LAUNCH:
May 2016
MY RESPONSIBILITIES
Talent management and day-to-day communication
Social Media management and tracking
Gathering approvals and feedback
Working with account management team to put together TV integration ideas for activation
Production Coordinating
Booking talent and production team accommodation, transportation, and scheduling
Manage talent releases and all talent paperwork
Handle all invoices and talent payments