ZYRTEC
”MUDDLING THROUGH MAGIC” 2016
DANIEL FERNANDEZ PARTNERSHIP
CAMPAIGN DESCRIPTION
What started with the brand idea of "Muddle No More," ended up becoming a series of playful videos with YouTube star and magician, Daniel Fernandez. Through our partnership, we were inspired to elevate our ideas and create a handful of videos under the campaign, "Excuse Me".
Showing our audience how allergy symptoms and behaviors can ruin a social moment, we executed a series of social experiments to see how others react when allergy muddling gets out of control. We brought Daniel to bring some magic and playfulness to show how Zyrtec can help prevent these awkward moments from happening.
MY RESPONSIBILITIES:
Talent management and day-to-day communication
Gather approvals and feedback, talent availabilities & schedules
Social content management
Talent usage and rights tracking, and video impressions measurement
Communicate PR needs and approvals
Coordinate production needs:
Booking talent transportation / accommodation
Working with producer to put together run of show
Talent point-of-contact for on-set needs
DETAILS
PRODUCTION:
4x Long Form digital videos including 1x Spanish-language video
Social Media Amplification
TALENT:
Daniel Fernandez
LAUNCH:
February 2016