TYELNOL
”HOW WE FAMILY” 2015
GABRIELLE UNION, DENIS O’HARE, WILL LEVY, & REAL PEOPLE TALENT
CAMPAIGN DESCRIPTION
In the #HowWeFamily series, a new campaign from Tylenol that celebrates families, we witness the stories of a cross-section of 21st century Americans and the diversity of their lives that all include loving bonds. Our goal was show that bond in every family’s story: from an immigrant family to an LGBTQ couple, an army wife and her kids, to a blended family, “it’s not simply about marriage equality and identity politics — it’s about different perspectives," Denis O’Hare noted about this campaign.
Our total of nine docuseries stories featured a mix of “real people” families as well as celebrity and influencer stories, with the success earning Tylenol’s prompt early in 2015 for a Year Two for the campaign.
MY RESPONSIBILITIES:
Lead talent communications
Assisting in contracting for 3x social amplification influencers (Kristen Bell, Tamara Mowry, Leon Thomas III)
Gathering approvals and social post tracking
Talent paperwork management
Processing and tracking talent payments
On-set talent management and production assistance
DETAILS
PRODUCTION:
1x Hero story (Gabrielle Union)
3x Influencer stories (Denis O’Hare, William Levy, and Krystal Spell)
6x Docuseries featuring real family stories. Each directed by different independent film directors and YouTube filmmakers.
3x Influencer social posts for the holidays (Kristen Bell, Tamara Mowry, Leon Thomas III)
TALENT:
Gabrielle Union, Denis O'Hare, William Levy, Real People Talent
LAUNCH:
MAY 2015
ACCOLADES:
The One Show - One Screen Film Festival Awards 2016 - Branded Content Best of Show for Tylenol #HowWeFamily: O'Hare-Redwood Spot