COCA-COLA
SUPER BOWL V: MARVEL / MINI “SCAVENGER HUNT”
ZACH KING, REGGIE COUZ, JASON MENDEZ PARTNERSHIP
Feature 1
Our Coke/Marvel Superbowl 2016 campaign looked to leverage Vine and Instagram content creators for a scavenger hunt to amplify Coca Cola’s social presence. The program was designed to create awareness and drive demand for the limited edition Marvel Mini Coke cans.
My team and I helped the Brand to partner with 3x social influencers, managed all relationships, and worked with talent on creative.
MY RESPONSIBILITIES:
Talent research and outreach
Assistance in talent procurement and contracting process
Talent Management and day-to-day communications with all 3x talent and teams
Social post tracking and tracking engagement metrics
Managing client and talent approvals and feedback for quick turnaround
Feature 3
PRODUCTION: (Influencer Self-Produced Content)
Zach King: 1x Instagram video
Reggie Couz: 2x Vine videos
Jason Mendez: 2x Vine videos
TALENT:
Zach King, Reggie Couz, Jason Mendez
LAUNCH:
February 2016 (Super Bowl 50)