ACUVUE CHINA
“SEE IT THROUGH” GLOBAL CAMPAIGN 2018
ZHAO TIAN YU PARTNERSHIP
campaign description
In ACUVUE's first ever global influencer marketing campaign, J&J China partnered with Zhao Tian Yu, one of China's rising popstars.
Starting out working a number of jobs to support his career, Zhao had decided to take his songwriting talents to Korea to pursue a music apprenticeship. Zhao's big break came when he competed in local TV competition, The Coming One, ultimately finishing second. Undeterred, Zhao has since found success in music production and acting. Focusing on this story, we wanted to show audiences how they too, like Zhao's story, can "see it through".
MY RESPONSIBILITIES:
Talent research and procurement assistance, ensuring our local teams were incorporating the correct deal terms into her contract
Video and social post engagement tracking
Production coordination:
Production budget tracking
Tracking approvals and feedback due dates
details
PRODUCTION:
1x Long Form Digital Video
Social Media Amplification
TALENT:
Zhao Tian Yu
LAUNCH:
July 2018