ACUVUE UK
”See It Through” Global Campaign 2018
Liv Purvis
CAMPAIGN DESCRIPTION:
In ACUVUE's first ever global influencer marketing campaign, J&J UK partnered with Olivia Purvis, and online blogger and Instagram fashion icon who is the ultimate modern woman. Her blog What Olivia Did has grown into an outlet for everything from personal style, travel, food, music, and beauty, to interviews with inspiring women who she admires. We wanted to highlight her journey from shy girl to the girl that any woman can turn to.
MY RESPONSIBILITIES:
Talent research and procurement assistance, ensuring our local teams were incorporating the correct deal terms into her contract
Social post calendar tracking
Deal terms and usage rights tracking
Production coordination:
Passing along wardrobe direction and needs
Proofing through interview questions and answers
Production budget tracking
Tracking approvals and feedback due dates
details
PRODUCTION:
2x Long Form Digital Videos
2 Day Influencer Activation at Festival No. 6 in Wales
Social post amplification
PR Masterclass Event
TALENT:
Liv Purvis
LAUNCH:
July 2018