NATIONWIDE
piranha 2019: partnership with amazon for echo auto product launch
danny winget (aka. super scientific) pARTNERSHIP
CAMPAIGN DETAILS
Nationwide Auto Insurance partnered with Amazon on the new Echo Auto product, providing drivers with a hands-free way to ask Alexa about road conditions, roadside assistance, and a new driver checklist. To raise awareness and amplify this message, we partnered with Danny Winget in Nationwide’s first influencer partnership to highlight how Nationwide Auto Insurance is committed to innovation and protecting their drivers.
MY RESPONSIBILITIES:
In-depth talent research, social data analysis, and creative recommendation
Talent Procurement
Contract Negotiation and assisting Business Affairs from start to full contract execution
Create creative brief and advise Nationwide with recommended ask list and terms
Provide client with recommended creative direction and partner with Influencer on final social post assets and copy creative to be submitted for approval
Lead day to day communication with talent on approvals and feedback
Review and manage client feedback, Nationwide legal feedback, and Amazon legal feedback
Manage talent payments and applicable SAG fee payments
TALENT:
Danny Winget (aka. Super Scientific)
WORK:
3x social posts, including custom video, syndicated across Instagram and Twitter including paid amplification
LAUNCH:
November 2019