CLEAN & CLEAR
SEE THE REAL ME & BRAND AMBASSADOR 2015
FIFTH HARMONY PARTNERSHIP
CAMPAIGN DESCRIPTION
Coming off the tails of our partnership with Demi Lovato for Clean and Clear's See the Real Me, we announced our collaboration with then newcomers, Fifth Harmony, during the 2014 Teen Choice Awards.
Seamlessly building on the success of the See the Real Me series, we were able to expand our relationship with Fifth Harmony to a 2-year multi-service partnership, which included custom videos with each girl, TV and digital integrations, and PR and social amplification.
MY RESPONSIBILITIES:
Talent management and day-to-day communication
Gather approvals and feedback, talent availabilities & schedules
Social content management
Talent usage and rights tracking, video usage tracking
Communicate PR needs and approvals
Coordinate production needs:
Booking talent transportation / accommodation
Working with producer to put together run of show
Talent point-of-contact for on-set needs
DETAILS
PRODUCTION:
5x videos for In 5 Words or Less series
5x videos for Feel The Real series
See the Real Me video
PR / Press promoting C&C
TALENT:
Fifth Harmony
LAUNCH:
March 2014