ACUVUE JAPAN
“SEE IT THROUGH” GLOBAL CAMPAIGN 2018
ISSEI HORI PARTNERSHIP
CAMPAIGN DESCRIPTION
In ACUVUE's first ever global influencer marketing campaign, J&J Japan partnered with B-Boy Issei, who has been winning high-level solo dance competitions since he was 15, allowing him to connect and inspire people around the world through dance.
As Issei noted, “wearing contact lenses has made me a better dancer – it gives me confidence to look into my challenger’s eyes and allows me to clearly see reactions from the audience and judges."
MY RESPONSIBILITIES:
Talent research and procurement assistance, ensuring our local teams were incorporating the correct deal terms into her contract
Social post calendar tracking
Deal terms and usage rights tracking
Working with local team to secure Nike and Foundation-brand IP rights
Production coordination:
Production budget tracking
Tracking approvals and feedback due dates
DETAILS
PRODUCTION:
2 Long Form digital videos
Social Media amplification
TALENT:
Issei Hori
LAUNCH:
April 2018