GHIRARDELLI
BEST DRESSED SNACK 2016
BOBBIE THOMAS PARTNERSHIP
CAMPAIGN DESCRIPTION
Our #BestDressSnack campaign was created to build awareness of Ghirardelli's three new snacks in their Chocolate Covered Collection, leveraging fashion and beauty expert, Bobbie Thomas to show women that style isn't just what's in your closet, and being the best dressed isn't just for fashionistas.
Targeting our audience's passion points, we realized that lifestyle was something that resonated highly among the women we were looking to reach. We wanted to create this campaign to play in that lifestyle & beauty space while elevating our chocolates to be more than just a guilty treat, but as an update in a woman's snack style.
MY RESPONSIBILITIES:
Talent management and day-to-day communication
Gather approvals and feedback, talent availabilities & schedules
Social content management
Talent usage and rights tracking, and video impressions measurement
Communicate PR needs and approvals
Coordinate production needs:
Booking talent transportation / accommodation
Working with producer to put together run of show
Talent point-of-contact for on-set needs
DETAILS
PRODUCTION:
2x Long-form Videos and Cutdowns
4x Social Posts
PR
TALENT:
Bobbie Thomas
LAUNCH:
May 2016