Rachel Ray Marcela Solo.jpg

Lactaid: Marcela Valladolid

LACTAID
BRAND AMBASSADOR 2017
MARCELA VALLADOLID PARTNERSHIP

CAMPAIGN DESCRIPTION

In 2016 we partnered with Food Network chef Marcela Valladolid to be our Lactaid spokesperson, helping us raise brand awareness through PR, a Rachael Ray TV integration, and several recipe creations.

MY RESPONSIBILITIES

  • Talent vetting and recommendation to the brand

  • Talent procurement

  • Day-to-day management of influencer communication and approvals

  • PR agency management

  • Social calendar and brand recipe tracker

  • Management of talent paperwork and payments

  • Production Coordination for TV appearance days:

    • Working with Rachael Ray crew for scheduling and logistics management​

    • Wardrobe direction and approvals

    • Talent flight & accommodations, ground transportation

    • Brand messaging and run-of-show walk-through

    • On-set talent runner and client management

In addition to finding and vetting through talent for availability and Lactaid brand tie-in, I provided Marcela as our #1 celebrity recommendation, securing brand sign-off for reaching out and negotiating with her team for a 1-year partnership with the brand.

I managed all communications between the Brand, talent agents, and cross agency partner teams directly, ensuring that all deliverables were made on time. I helped flush out important asks from all campaign briefs to ensure a successful execution.

DETAILS

PRODUCTION:

  • 2x Rachael Ray TV Integrations

  • Coffee Themed Twitter Party (PR)

  • Holiday Themed Twitter Party

  • 5 PR Interviews

  • 10 Recipe Creations for Lactaid website

TALENT:

Marcella Valladolid

LAUNCH:

APRIL 2016